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Welcome to the era of the lips

Lips were the long-forgotten body part that finally won their well-deserved recognition circa 2015 until now. Their original purpose maybe as a sensory and protective organ, but the beauty industry has single handedly turned them into a star.Nowadays, it seems that everyone has a thing or two to say about what “the perfect lip” looks like; or how to achieve them. However, the general consensus is that soft, healthy, and plump lips are unbeatable,and we’d like to agree.However, achieving perfectly moisturized lips without an external aid is next to impossible – lips are one of the few body parts without any sweat or oil glands. With nothing to simultaneously waterproof and moisturize our lips, we may find ourselves reaching for lip balm (read:chemicals) while others simply lick their lips – often subconsciously.But the effects are detrimental. Saliva contains two natural digestive enzymes (Maltese & Analyse) that strip away the lip’s moisture alongside their delicate protective layer.Fortunately, some organic materials can imbue the lips with bucket loads of moisture. Moving us on to:

Why do we need Argan for our Lips?

Argan is a smooth, luscious, oily substance traditionally used in Morocco before becoming a worldwide phenomenon. Often likened to liquid gold or honey, it’s an entirely natural substance that’s brimming with life-giving nutrients and vitamins tapped directly from the earth.And, perhaps most importantly for the lips, Silk Oil of Morocco Argan oil is an incredible moisturizer due to its high water content and sealing abilities.

Packed full of the good stuff

Here’s a quick low-down on Silk Oil of Morocco Argan oil’s contents: tocopherols (vitamin E), phenols, sterols, carotenes, squalene, andfatty acids (80% unsaturated).And the list goes on; however, we’ve covered the essentials. From the ingredients listed above, four have powerful antioxidizing properties.Antioxidants are adept at hunting down free radicals (incredibly damaging to cells) and eradicating them.Next, there’s the famously nourishing vitamin E, which just so happens to be abundant in Argan. Vitamin E works its magic as a fat-soluble ingredient, meaning it’s able to penetrate deep into your skin and stay there.

It’s a lip conditioner

Silk Oil of Morocco Argan oil’s ultra-emollient texture makes the transfer of moisture simple and rapid. This wonderfully quick hydrating job means that you’ll get to enjoy less of your hair sticking to your lips in the wind moments. Moreover, you won’t have to wait long before applying makeup over your freshly hydrated lips.Whether you choose Silk Oil of Morocco Argan-infused lip balm,lipstick, Lip stain, Gloss, or the New Nude Collective Argan Lip Shine you can be assured of an almost instantaneous plumping and softening of your lips.

Miracle worker (anti-aging)Moroccan women have long used Argan oil to protect their skin from sun damage and aging. So it was only a matter of time before their invaluable skincare secret was shared with the world.In fact, more recent studies have verified what Moroccan women have long known - Argan oil is a veritable fountain of youth. The results showed that the antioxidant activity in Argan oil helps to protect the skin against free radical damage, essentially delaying the onset of aging. Moreover, by maintaining high moisture levels, the lips can maintain their optimal plump shape for longer, creating both a young effect inside and outside.Going further still, researchers have found that a combination of oral and cosmetic Argan oil can lead to a significant increase in elasticity of the skin

How to get bigger lips?


Like all soft tissues of the body, the lip’s skin is constantly in a cycle of dying and replenishing. As a result, there are often small,imperceptible flakes of dead skin on our lips that can create a dry,chapped look. Exfoliating the mouth area 2-3 times a week can help your lips achieve their most bountiful, hydrated, and healthy look.Moreover, the act of exfoliating can draw blood to the lips, promoting cellular regeneration in the area and naturally giving the lips a fuller,more fiery edge.Consider purchasing or making a homemade lip scrub to use for exfoliation. It’s as simple as taking some brown sugar and mixing it gently with a few drops of Silk Oil of Morocco PURE Argan oil. All that’s left to do is massage it into your lips before wiping away the residue with a damp cloth


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